You can advertise your company to your target market by writing articles. More people read and accept featured articles as factual, they are more powerful than commercials. They also improve a company’s reputation and status in the eyes of its clients and prospective clients.
When is the best time to have a featured article?
Up until recently, feature articles were not a commonplace marketing communication technique. Without paying for the space, it can be challenging to get them published in their entirety in publications and newspapers. You face the danger of having only a portion of your submission used in a larger article if you submit one of these on (without being asked to). However, editors frequently get inquiries about pieces written just for them, and they will let you know right away if your article will be published.
Articles are now a crucial component of many businesses’ online strategies thanks to the Internet. They can be filed, displayed on a company’s website, placed on its social networking pages (Facebook, Twitter, etc.), and increasingly frequently used as case studies on websites used as sales tools.
How can you get a featured article?
A feature article should ideally be written by a journalist, or in the case of Northern Ireland Online, whose service has been copywriting for a while with a solid background in journalism and publishing unless you are a talented or professional writer. If you use Northern Ireland Online copyright service, you’ll save a lot of time and money because there are specific guidelines and formats that article writers must follow in order to get their work accepted. Northern Ireland Online will post directly to their website, which includes backlinks which will help with your SEO on your website.
The purpose of content is not to sell on its own. Its goal is to attract new clients to you while demonstrating that your business is the best fit to meet their needs or help in solving their problems